Why More Brands Are Choosing Full-Service PR Firms That Provide Digital Marketing
- Kelila Shapiro
- Jun 26
- 3 min read
Updated: Jun 26
How Public Relations and Digital Strategy Together Drive Measurable Results for Brands in Los Angeles and Beyond
Public relations no longer stands alone as a strategy in today's competitive, digitized media arena. Clients looking to increase their visibility and credibility are increasingly turning to full-service PR firms that also provide digital marketing. This hybrid approach is not just a trend; it’s quickly becoming the norm for major brand growth, especially in busy creative and business hubs like Los Angeles.
This article examines why this shift is occurring, how consumer behavior is changing, and why integrating PR and digital marketing services provides greater value than hiring either one separately.
The Evolution of Public Relations: From Press Clippings to Digital Credibility
Traditionally, PR agencies focused on earned media: getting mentions in newspapers, TV segments, magazines, or industry publications. While this remains a key role for top Los Angeles publicists, today’s brands need much more than press to stand out.
As Art Stevens explains in his O’Dwyer’s PR piece, public relations’ value lies in its strategic ability to shape how a company is perceived across multiple audiences, internal, external, and increasingly online.
But in 2025, perception is often shaped first by Google, social media, or AI-generated search overviews, not in print or traditional broadcasts. That’s why PR firms in Los Angeles and savvy clients are aligning reputation-building with digital visibility.
Why Clients Want More Than PR and Why Stand-Alone Digital-Agencies Fall Short
The lines between public relations and digital marketing have blurred. Clients may search for a “PR firm,” but their goals go beyond media placements. They want to:
· Boost Google rankings
· Build a social media following
· Drive traffic to their websites
· Secure speaking opportunities or podcast interviews
· Sell a product or promote a book launch
As Elysse Bell notes on Investopedia, “Digital marketing makes your business discoverable and competitive,” but PR adds the trust and story that digital alone can’t buy.
This demand for both visibility and credibility has led to the rise of integrated agencies, firms that offer publicity, content marketing, SEO, email strategy, book publicity services in Los Angeles, PR for business professionals, and even influencer outreach under one roof.
How Full-Service PR + Digital Firms Deliver Better ROI
Whether you’re a startup, author, health expert, or creative entrepreneur, results matter. Hiring one firm for PR services, author media campaigns and another for SEO or email marketing can create silos—and cost more.
A full-service PR firm in Los Angeles, like ShapiroPR, can manage the entire visibility pipeline:
· Define a compelling brand narrative
· Optimize content for Google search
· Create email nurture sequences for lead generation
· Develop blog and social content that supports PR goals
· Monitor and manage online reputation and reviews
This seamless approach ensures that messaging is consistent, KPIs are measurable, and media efforts are amplified through digital channels, not lost after the story runs.
Full-Service PR Firms That Provide Digital Marketing: The Power of Combining PR+Digital for Long-Term Brand Growth
A one-time article in a magazine might bring big buzz, but it fades fast without a digital ecosystem to back it up. That’s why modern brands are investing in:
· SEO-optimized press releases
· Email campaigns tied to PR launches
· Social media content that reshapes media wins into micro-content
According to industry reports, combining PR with digital strategy leads to:
· 2x–3x more website visits after media placements
· Increased domain authority from backlinks in media
· Stronger Google AI overview indexing, as consistent content validates brand expertise
· More inbound leads from “search and convert” behavior
In other words: PR builds trust. Digital drives action. Together, they do what neither can accomplish alone.
What to Look For in a PR + Digital Marketing Firm in Los Angeles
Not all agencies are built the same. If you’re exploring a PR firm that also offers digital marketing, here’s what to look for:
· Proven track record of earned media success.
· Strong digital infrastructure, including email, SEO, and social proof.
· Clear understanding of AI search and how PR content is indexed.
· Ability to turn PR wins into blog posts, email funnels, and lead magnets.
· Personalized service, especially important when seeking a boutique PR firm in LA.
At ShapiroPR, we believe the best campaigns combine editorial storytelling, digital amplification, and a focus on results. Our work helps professionals, authors, experts, and entrepreneurs earn recognition and keep that initial investment for years to come.
Let’s talk if you're searching for a Los Angeles PR agency that offers more than press and delivers full-spectrum brand growth.
Contact: Kelila Shapiro
ShapiroPR
P: 323-951-9300
Cell/Text: 323-363-1824
Sources quoted in this post:
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