Why PR and Why Boutique?

PR is Affordable: Traditional advertising comes with a price tag of several thousand,
to hundreds of thousands of dollars required for a one-time placement. One-time
placement ads capture little interest and the cost is far out of reach for most publicity-
seekers. Compared with traditional advertising, public relations is an affordable way to
reach potential audiences and consumers.

PR is a Proven Sales Tool: Media placements drive name recognition and sales.  
String media placements can be also be leveraged to drive broader public awareness and
continued exposure.

PR is an Investment: There is a misconception that our most celebrated brands,
products and public figures were an instant success. The truth is that it takes time to
penetrate, and certainly to dominate the consumer market as a household name. Public
relations is best understood as a business investment and a part of your overall sales
and marketing strategy towards achieving business growth and a higher media profile.

Editorial Seal of Approval: PR is not assumed to be bought and paid for in the
eyes of consumers. A product or concept highlighted by journalists and “people in the
know” is legitimized as a third party endorsement.

Hook or Sink: Successful PR is more important than ever before. The news market is
flooded with products, businesses and experts all vying for coveted media opportunities
on major TV, Radio, Print, Internet / Social Media. Publicity fills the media demand for
hand-fed stories and constant content. Without a hook, your story may never get out
of the water.

Consumers are Increasingly Skeptical: Ads are used so often and so invasively
that consumers have tuned them out.  Articles featuring ideas and products are more
credible to consumers and drive word-of-mouth peer recommendations.

A Boutique Agency Understands Your Business Needs 

Cost Effective: Boutique agencies provide lower prices and flexibility to smaller
businesses and clients.

Personalized Service: Boutique agencies maintain a smaller client base, which frees
up more time for individualized service.

Small Business Understanding: Boutique agencies are small businesses too and
uniquely understand small business challenges and priorities.

Contact: Kelila Shapiro


P: 323-951-9300

E: Kelila@ShapiroPR.com

Web: www.shapiropr.com

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