ShapiroPR Services 

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Successful public relations campaigns and earned media placements require careful planning and an understanding of how PR initiatives align with media expectations and the ongoing demand for newsworthy stories. When executed properly, impactful PR, conveyed through engaging and credible storytelling, enhances the collaboration between client and agency. 

This collaboration results in valuable insights and ideas that can lead to editorial coverage through quotes, articles, expert interviews, positive reviews, product features, and more. When you, your services, ideas, and products receive third-party endorsement and recognition through the eyes of the media, they've done the selling for you. You have their highly regarded editorial seal of approval which sky rockets credibility, influence and trust in your brand. It's the type of advertising that is not for sale; it’s earned, and regarded as so much more. The value of press coverage is worth its weight in gold!

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Public Relations and Publicity Campaign Management

ShapiroPR specializes in PR campaign management, providing expertise and innovative strategies to elevate your brand and capture headlines. Our process begins with a thorough assessment of your business and publicity goals, allowing us to craft a personalized media strategy and campaign that aligns with your brand identity and takes it to new heights.

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From careful planning to seamless execution, our dedicated team creates impactful campaigns that engage audiences and achieve your objectives. Trust ShapiroPR to skillfully navigate complexities and transform your vision into a compelling press story across all media platforms, including TV broadcasts, radio, print (news and magazines),

online publications, blogs, podcasts, major news sites, and social media.

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 PR Consulting and Media Relations
Successfully navigate the media landscape with our strategic media relations services. Our expert

team at ShapiroPR ensures that your brand's message resonates effectively, establishing a strong

presence across various media channels.

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Media Expert and Thought Leadership

The terms "media expert" and "thought leadership" are widely used, but people often have different interpretations of them. Thought leadership involves establishing yourself as an authority in your field, but it encompasses more than just showcasing your expertise. It is about influencing others through your ideas and perspectives by consistently sharing valuable insights and knowledge. ShapiroPR aligns your well-honed expertise with the tools to amplify your voice strategically. By leveraging your insights, training, education, credibility and experience, we help you reach new heights.

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​Product Launch and Debut

In the ever-evolving landscape of product marketing and messaging, top PR firms are at the forefront of accelerating successful product launches. By integrating cutting-edge marketing tactics such as influencer marketing, press outreach, and powerful data-driven strategies, ShapiroPR is your media partner to captivate target audiences and generate buzz.

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Comprehensive SEO, Digital Marketing, and Website Optimization

Unlock the full potential of your online presence with ShapiroPR’s premier 360 SEO (Search Engine Optimization) services! As a leading provider in the digital marketing landscape, we specialize in enhancing your website's visibility and boosting its ranking on search engine results pages (SERPs). Our strategic SEO plans are tailored to meet your unique needs and include essential components such as comprehensive keyword research, on-page optimization, engaging content creation, effective link building, and thorough technical SEO audits. With our expertise, ShapiroPR will optimize your website's structure and content to align seamlessly with search engine algorithms, significantly increasing your chances of ranking higher in relevant search queries. Let us drive organic traffic to your website, elevate your online presence, and connect you with potential customers. Partner with us for long-term, sustainable growth and take your business to new heights in the digital world.

 

Brand Building

Elevate your brand's visibility with ShapiroPR’s strategic brand-building services. Our team is dedicated to creating a unique brand identity that resonates with your target audience and sets you apart in the marketplace. We craft tailored campaigns that spotlight your brand's core values and compelling story, using insights and research to align our strategies with your audience’s preferences. From engaging visuals to targeted outreach, we focus on building strong relationships with your customers, driving growth and loyalty. Partner with ShapiroPR to unlock your brand’s full potential and achieve outstanding results.

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Content Creation and Social Media Marketing

Fuel your brand's storytelling with ShapiroPR's expert strategic content creation services. Our dedicated team specializes in crafting compelling narratives that resonate with your target audience, ensuring your message not only reaches but also engages. We understand the nuances of different platforms, from social media to blogs and promotional materials, allowing us to tailor content that captures attention and drives connection. By weaving your brand values and objectives into every piece of content, we reinforce your brand message with clarity and impact, ultimately fostering stronger relationships with your audience. Let us help you tell your unique story in a way that stands out and inspires action.

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Influencer Marketing

Elevate your brand with ShapiroPR's innovative influencer and social media marketing. We forge authentic partnerships, seamlessly weaving your message into the digital narrative. Our strategic approach ensures genuine resonance, leveraging influential figures to boost credibility and reach. From pinpointing fitting influencers to crafting compelling narratives, we customize solutions for your brand to stand out in the dynamic PR landscape.

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Reputation Management

Entrust ShapiroPR with the protection and enhancement of your online reputation. Our comprehensive reputation management services ensure that your brand maintains a positive image, even in the face of challenges, and continues to resonate with your target audience.

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Crisis Management: What Is Crisis Management and Why Does It Matter?

​Crisis management is the strategic process of planning for, responding to, and recovering from a negative event that can harm your reputation. ​Effective crisis management can mitigate the impact of a crisis, protect your employees and customers, and ensure business continuity. Trust ShapiroPR to guide you through turbulent times with our crisis management expertise.
Our proactive approach helps safeguard your brand's integrity, mitigating potential risks
and ensuring a swift, effective response when crises arise.

 

​​​Facing a potential crisis? In today's fast-paced world, unexpected events can threaten your brand reputation. ShapiroPR, a leading Los Angeles crisis management firm, provides comprehensive crisis management services to help you navigate challenging situations effectively, minimize damage, and protect your brand image.

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​​​​​Community Crisis Management

​We understand the importance of maintaining positive relationships with your local community. Our crisis management services include strategies to address community concerns and rebuild trust during difficult times, including local elections, local law enforcement and policy, school politics, and personal reputation safeguarding and repair.

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Social Media Crisis Management

​Social media can be a double-edged sword; both beneficial and harmful during a crisis. We assist you in developing a social media crisis management plan to monitor online discussions, respond effectively, and reduce negative sentiment.

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As a ShapiroPR Client, You Can Expect:
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• Regional and National Editorial Features, News Stories, Interviews, and Media Product Placements

• Personalized Media Campaign Goal Assessment, Planning, and Launch

• Product Launches and Introductions

• Enhanced Public Profile and Brand Management

• Press Coverage and PR Promotion For Events

• One-on-One Personalized Client Service

• Social Media Boost with Published Internet Stories to Link, Market, and Optimize Organic Website Growth Online

• Your PR Campaign delivered as a Hyper-charged + Credible Viral Word of Mouth For Mass Appeal

• PR Services To Strategically Augment and Integrate Your Marketing and Advertorial Campaigns

• Regional and National Broadcast Network Television and Radio PR Campaigns

• Press Promotions and PR For Keynote Speaking Engagements

• Ongoing PR Strategy and Campaign Counsel

• Targeted Media Outreach For Your Expertise, Products, and Brand Awareness

• A Collection of Editorially Penned Earned Media Articles, Postings, and Clips From Top Tier Press

• Key Editorial Press Endorsements to Help Market, Build, and Enhance Your Brand Across All                                             Digital, Broadcast, and Print --- Cost Effective and More Credible Than Ad Buys

• Writing Services: Press releases and Digital Media Press Kits 

• Niche Media Placement

• Internet/Digital Story Placement and News Features

• Special Event Consultation and Press Promotions

• News Monitoring To Keep On Top of Current Events and Industry Trends

• In-person and Virtual Media Tours

• Website Design Consultation and Writing Services

• Newswire Distribution

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  Contact: Kelila Shapiro
  ShapiroPR
  P: 323-951-9300
  E: Kelila@ShapiroPR.com
  www.ShapiroPR.com