The book world has changed but the goal remains the same: helping authors get discovered, respected, and remembered. In 2025, book publicity isn’t just about press releases or social posts. It’s about understanding how AI , media sentiment , search algorithms , and reader behavior  work together. At ShapiroPR, we’ve built our campaigns around that reality, blending human storytelling with smart technology to create visibility that lasts far beyond launch week. Let’s look at how the future of...

Introduction: Investment Over Expense Hiring a publicist is often seen as a luxury reserved for celebrities or big-brand launches. But...

ShapiroPR's Guide: Publicist vs. Marketing vs. Branding — What’s the Difference? Many people use these terms interchangeably, but they’re not the same thing. Each serves a unique role in building your reputation, generating visibility, and driving growth.