ShapiroPR's Guide: How to Hire a Publicist? What to Expect from Your PR Consultation with Kelila Shapiro at ShapiroPR
- Kelila Shapiro
- Aug 30, 2022
- 3 min read
Updated: Jul 3
Hiring a Publicist: What to Expect from Your PR Consultation with ShapiroPR
If you're considering hiring a publicist in Los Angeles, your first PR consultation is a critical step in shaping your brand’s future. Whether you're launching a product, building expert visibility, or looking to elevate your reputation, knowing what to expect during your initial meeting with ShapiroPR helps you make the most of your investment.
Each PR client and campaign is unique, but there are several key elements every effective consultation should include. Here’s what you can anticipate when partnering with ShapiroPR, a boutique Los Angeles public relations firm known for personalized strategy and high-impact media placements.
1. In-Depth Brand Review
Your consultation begins with a personalized discussion of your business. We’ll examine your:
Website and digital presence
Social media profiles
Visual branding and messaging
Current PR and marketing efforts
Business stage
Current public profile
This brand audit is designed to uncover both opportunities and challenges, offering clarity on how ShapiroPR can enhance your visibility, credibility, and public profile.
2. Campaign Planning & Story Angles
Together, we’ll explore the narratives and initiatives that define your goals. Whether it’s an upcoming launch, expert positioning, or a unique backstory, we’ll discuss angles that resonate with the media and align with your mission.
This strategic discussion may include:
Product or service launches
Speaking opportunities and thought leadership
Partnership announcements
Key milestones and benchmarks for success
Your publicist will begin crafting a roadmap to help your story stand out.
3. Market Positioning Analysis
Understanding how your brand fits into the industry landscape is essential. At the proposal stage, we’ll conduct a market positioning review to evaluate:
Your competitors and differentiators
Market trends and media opportunities
Your target audience and their expectations
This allows us to develop a customized PR strategy that amplifies your unique value and elevates your voice in the marketplace.
4. Defining PR Goals & Metrics
Clear objectives lead to measurable results. We’ll discuss your short-term and long-term goals, such as:
Increasing brand awareness
Building trust and credibility
Attracting media, partnerships, or customers
Becoming a go-to expert in your field
These goals will form the foundation for a focused, results-driven public relations campaign tailored to your brand.
5. Publicist’s Background & Process
You’ll learn more about our experience in media strategy, digital marketing, and storytelling across industries—from authors and wellness products to legal professionals, entrepreneurs and consumer brands.
When it's time to think about hiring a publicist, ShapiroPR offers:
20+ years of PR expertise
A boutique, hands-on approach
National, regional and local media placements, outreach and exposure
Customized service for high-impact results
Full-Service Agency methods in a boutique PR firm package
You’ll understand exactly how we work and what to expect from a partnership.
6. Review of PR Assets
To build momentum, we’ll evaluate the assets you already have—like press releases, bios, media kits, brand photography, past press coverage and current SEO and digital marketing initiatives. We’ll discuss what’s media-ready, what needs polishing, and what content can be leveraged across the Internet and social media platforms.
This PR asset assessment ensures every element of your brand is aligned for maximum exposure.
7. Budget Transparency & Investment Planning
Effective PR is a long-term investment, not a one-time promotion. During your consultation, we’ll walk through the options to make informed decisions about your PR campaign, marketing or SEO budget in alignment with project scope.
PR package services and options
Pricing tiers and timelines
Media pitching and content creation costs
What to expect in terms of ROI and deliverables
We offer flexible programs and phased-in approaches to customize PR campaign budgets and PR consultation services for your business at any stage, while delivering boutique-level service. You’ll get a clear picture of your PR investment and how it supports your growth.
Is Your Brand Ready for PR?
Hiring a publicist is an exciting step toward growth, but it’s important to enter the process with clarity and confidence. If you're ready to get noticed, featured, and remembered, ShapiroPR is here to help guide your next chapter.
Schedule your consultation today, and let’s bring your story to the spotlight.
Founder & Publicist
P: 323-951-9300
Cell/Text: 323-363-1824
Email: Kelila@ShapiroPR.com
On the web: www.ShapiroPR.com
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