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Hiring a Publicist. What to Expect When You Are Expecting Your PR Consultation.

Updated: Mar 8

Every PR client and every PR campaign is different, but your publicist should discuss the PR process they use in detail when you schedule your PR consult. Below are a few key topics that an experienced publicist will always cover and discuss in your first PR campaign consult. Here are some top points to keep in mind when hiring a publicist.

  • Personalized review of your business, products, expertise, current branding, marketing, and media strategy.

  • New product launches, PR initiatives, business projects, expert perspectives, company expansions, partnerships, benchmarks, and milestones.

  • The unique challenges and strengths of your business niche and position in today's competitive market.

  • Discussion of your (short and long-range) PR campaign goals: Current picture and big picture business and branding goals.

  • Your potential publicist should also offer you insights into their professional background so that your future work with the publicist is a good fit. A good publicist will be honest about how they think they can help you achieve your goals.

  • An assessment of PR campaign assets, including website, visuals, social media presence, target consumer base, and much more!

  • What a sustainable PR budget would be if you came on as a client. In most instances, your PR campaign must have longevity to maximize your PR results. You don't want to spend your entire budget on just one month of PR. In most instances, a boutique PR firm will offer more sustainable pricing models for small business success.

Are you ready for your PR consult? Feel free to send me a message.

Kelila Shapiro


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