Every PR client and every PR campaign is different, but your publicist should discuss the PR process they use in detail when you schedule your PR consult. Below are a few key topic areas that an experienced publicist will always cover and discuss in your first PR campaign consult.
Personalized review of your business, products, expertise, current branding, marketing and media strategy.
New product launches, PR initiatives, business projects, expert perspectives, company expansions, partnerships, benchmarks and milestones.
The unique challenges and strengths of your business niche and position in today's competitive market.
Discussion of your (short and long range) PR campaign goals: Current picture and big picture business and branding goals.
Your potential publicist should also offer you insights into their professional background so that your future work with the publicist is a good fit. A good publicist will be honest about how they think they can help you get to your goals.
An assessment of PR campaign assets including: website, visuals, social media presence, target consumer base and much more!
What a sustainable PR budget would be if you came on as a client. It's important that your PR campaign in most instances, has longevity to maximize you PR results. You don't want to spend your entire budget on just one month of PR. In most instances a boutique PR firm will offer more sustainable pricing models for small business success.
Are you ready for your PR consult? Feel free to send me a message.