PR is Affordable: Traditional advertising comes with a price tag of several thousand, to hundreds of thousands of dollars required for a one-time placement. One-time placement ads capture little interest and the cost is far out of reach for most publicity-seekers. Compared with traditional advertising, public relations is an affordable way to reach potential audiences and consumers on a regular, consistent basis to enhance the
client's branding efforts.
PR is a Proven Sales Tool: Media placements drive name recognition and sales. Strings of media placements (the goal) can also be leveraged to drive broader
public awareness and continued exposure.
PR is a Business Investment: There is a misconception that our most celebrated brands, products, and public figures were an instant success. The truth is that it takes time to penetrate, and certainly to dominate the consumer market as a household name. Public relations is best understood as a business investment and a part of your overall sales and marketing strategy toward achieving business growth and a higher media profile. Consumers need to know who you are, where to find you, and why.
Editorial Seal of Approval: PR is not assumed to be bought and paid for in the eyes of consumers. A product or concept highlighted by journalists and "people in the know” is legitimized as a third-party endorsement.
Hook or Sink: Successful PR is more important than ever before. The news market is flooded with products, businesses, and experts all vying for coveted media opportunities on major TV Broadcast, Radio, Print, Internet, Digital, and Social Media. Publicity fills
the media demand for hand-fed stories and constant content. Without a hook, your story
may never get out of the water.
Consumers are Increasingly Skeptical: Ads are used so often and so invasively that consumers have tuned them out. Articles featuring ideas and products are more credible to consumers and drive word-of-mouth peer recommendations.
A Boutique PR Agency Understands Your Business Needs
Cost Effective: Boutique agencies can provide a different tier of prices and flexibility
to smaller businesses and clients.
Personalized Service: Boutique agencies maintain a smaller client base, which frees up more time for individualized service. Larger agencies will prioritize your position in a
stack of clients, with larger budgets winning the day.
Small Business Understanding: Boutique agencies are small businesses too, and uniquely understand small business challenges and priorities.
Want to know more, contact ShapiroPR today!
Contact: Kelila Shapiro
ShapiroPR
P: 323-951-9300
Web: www.shapiropr.com