Do You Know Your Public Relations?

Public Relations (PR) practitioners engage in a range of activities throughout the communications life cycle. Their primary goal is to identify and build relationships with the media while understanding and influencing the discourse surrounding themselves and their industry competitors across various channels, including print, broadcast, online, digital, and social media.

• Publicity refers to information about an organization, person, issue, or cause that is published or broadcast in the news media due to its relevance or importance to the community or the media outlet’s audience.

  
  

• Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics, audiences, and consumers.

  
  

• Promotion employs techniques such as events, promotions, advertisements, and stunts to generate interest in a person, product, organization, or cause.

  
  

• Media Relations involves the purposeful dissemination of well-planned and executed messages to selected media outlets to further the interests of an organization or individual. Successful media relations depend on establishing connections with journalists and influencers who can help amplify these messages.

  
  

• External Communications involves messages disseminated through paid, owned, or earned media to external audiences.

  
  

• Internal Communications includes planned messages distributed to employees through various communication channels, such as newsletters, bulletin boards, payroll stuffers, and posters.

  
  

• Paid Advertising consists of the preparation, purchase, and placement of strategically crafted messages in selected print, broadcast, online, or social media outlets to promote the interests of an organization or individual.

  
  

• Marketing is fundamentally the process of understanding your customers and building and maintaining favorable relationships with them. There are several types and subtypes of marketing, including digital, social, and offline. Successful marketing requires careful evaluation of your target audience to determine the most effective tactics for engaging potential customers.

  
  

• Corporate Social Responsibility (CSR) refers to a corporation’s recognition of its obligations to the community, which may include making monetary and resource contributions to charitable organizations.

  
  

• Corporate Sponsorship involves a company providing support for an event or cause by investing its resources in exchange for opportunities to enhance goodwill, product image, and sales.

  
  

• Lobbying consists of direct efforts to influence legislative and regulatory decisions in government. In the U.S., there are strict lobbying disclosure regulations. Lobbying can be conducted by individuals or organizations through public campaigns that are legally registered to influence specific public policy actions.

  
  

• Employee Relations recognize that employees are a vital internal public for an organization. Corporate public relations professionals develop various communication programs for employees, including internet postings, newsletters, and bulletin boards.

  
  

• These are just a few areas within the field of public relations. To determine the best path for you based on your expertise, products, and goals, consider consulting a publicist for guidance.

  
  

Are you ready for your PR consult? Feel free to send me a message.

Kelila Shapiro

ShapiroPR

Kelila@ShapiroPR.com

www.ShapiroPR.com